{"id":19937,"date":"2018-04-08T08:56:51","date_gmt":"2018-04-08T07:56:51","guid":{"rendered":"https:\/\/ecofin.es\/?p=19937"},"modified":"2018-04-08T08:56:51","modified_gmt":"2018-04-08T07:56:51","slug":"maite-trujillo-aseguramos-la-asistencia-a-la-persona","status":"publish","type":"post","link":"https:\/\/ecofin.es\/TopTenFinTech\/2018\/04\/08\/maite-trujillo-aseguramos-la-asistencia-a-la-persona\/","title":{"rendered":"Maite Trujillo: \u00abAseguramos la asistencia a la persona\u00bb"},"content":{"rendered":"<h5>La directora Comercial y Marketing de <a href=\"https:\/\/es.clp.partners.axa\" target=\"_blank\" rel=\"noopener\">AXA Partners<\/a>, Maite Trujillo, explica c\u00f3mo el sector de la Asistencia en Carretera debe pensar en asegurar a las personas con independencia de que tengan o no veh\u00edculos y c\u00f3mo debe ampliarse la oferta de servicios a los clientes.<\/h5>\n<p>Los sistemas de transportes colaborativos y la tendencia a no tener coche propio implica cambios importantes en el sector de la Asistencia en Carretera. Maite Trujillo reitera la importancia de reforzar la asistencia telef\u00f3nica y online as\u00ed como la reparaci\u00f3n <em>in situ<\/em>. El cliente necesita nuevos servicios distintos a las coberturas tradicionales.<\/p>\n<figure id=\"attachment_19941\" aria-describedby=\"caption-attachment-19941\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ecofin.es\/wp-content\/uploads\/2018\/03\/maite-trujillo-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-19941\" src=\"https:\/\/ecofin.es\/wp-content\/uploads\/2018\/03\/maite-trujillo-2.jpg\" alt=\"Maite Trujillo, directora Comercial y Marketing de AXA Assistance.\" width=\"1500\" height=\"958\" \/><\/a><figcaption id=\"caption-attachment-19941\" class=\"wp-caption-text\">Maite Trujillo, directora Comercial y Marketing de AXA Assistance.<\/figcaption><\/figure>\n<p>Esta entrevista se realiz\u00f3 durante el\u00a0<strong>II Observatorio sobre los retos de la Asistencia en Carretera<\/strong>\u00a0que organiz\u00f3 el\u00a0<strong>Foro ECOFIN<\/strong>\u00a0y el diario\u00a0<strong>Expansi\u00f3n<\/strong>\u00a0al que asistieron\u00a0<strong>Jos\u00e9 Luis Tirador<\/strong>, Southern Europe Direct &amp; Digital Director Spain Market Management, director de Allianz Partners;\u00a0<strong>Daniel Cornudella<\/strong>, director de Asistencia del RACC;\u00a0<strong>Bel\u00e9n Yome<\/strong>,\u00a0directora de Asistencia del RACE;\u00a0<strong>Maite Trujillo<\/strong>,\u00a0<strong>Salvador Molina<\/strong>, presidente del Foro ECOFIN; y\u00a0<strong>Rafael Sierra<\/strong>, director de ADN del seguro y responsable del sector Seguros en Foro ECOFIN.<\/p>\n<p style=\"text-align: center;\"><iframe width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/MAsNGV_xQeE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Pueden ver la entrevista completa en este art\u00edculo y en el\u00a0<a href=\"https:\/\/youtu.be\/MAsNGV_xQeE\" target=\"_blank\" rel=\"noopener\">canal de Youtube de ECOFIN<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La directora Comercial y Marketing de AXA Partners, Maite Trujillo, explica c\u00f3mo el sector de la Asistencia en Carretera debe pensar en asegurar a las personas con independencia de que tengan o no veh\u00edculos y c\u00f3mo debe ampliarse la oferta de servicios a los clientes.<\/p>\n","protected":false},"author":2,"featured_media":19940,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,5,512,45,3,141,15,173],"tags":[482,688,689,690,691,36,138,120,692,693,142],"class_list":["post-19937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis","category-destacados","category-directivas","category-ecofintv","category-fintech","category-nts-nuevas-tecnologias","category-portada","category-video","tag-asistencia-en-carretera","tag-automovil","tag-automovilismo","tag-axa-assistance","tag-coche","tag-ecofin","tag-entrevista","tag-expansion","tag-maite-trujillo","tag-observatorio","tag-video-2"],"_links":{"self":[{"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/posts\/19937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/comments?post=19937"}],"version-history":[{"count":0,"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/posts\/19937\/revisions"}],"wp:attachment":[{"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/media?parent=19937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/categories?post=19937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecofin.es\/TopTenFinTech\/wp-json\/wp\/v2\/tags?post=19937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}